DONE-FOR-YOU PRODUCT FINDERS FOR DTC ECOMMERCE
Help Shoppers Find the Right Products with Confidence
We design and build product-finder funnels that ask the right questions, use tailored recommendation logic to match shoppers with relevant products, and guide them toward products that fit their needs.
HOW PRODUCT FINDERS WORK
From a Few Answers to the Right Product Recommendations
A product finder guides shoppers through a short set of questions, uses their answers to narrow down the options, and recommends products that fit their needs.
WHAT’S INCLUDED
Everything Needed to Plan, Build, and Launch Your Product Finder
We handle the structure, questions, recommendation logic, setup, and implementation—from initial planning through launch.
QUIZ STRUCTURE & EXPERIENCE
We plan the quiz structure and shopper experience around your products, customers, and the decisions they need to make.
QUESTIONS & ANSWER FLOW
We write the questions, answer options, and flow that collect the information needed to make relevant product recommendations.
RECOMMENDATION LOGIC
We map shopper answers to your catalog and build the rules that determine which products appear in each result.
RESULTS EXPERIENCE
We create the results experience, including product recommendations and clear next steps to product pages, cart, or checkout.
EMAIL CAPTURE & FOLLOW-UP
Where appropriate, we set up email capture and follow-up emails based on the shopper’s answers or recommended products.
IMPLEMENTATION & TESTING
We set up the product finder on your store, connect the required tools, and test everything before launch.
WHO IT’S FOR
Product Finders Work Best When the Right Choice Isn’t Obvious
Product finders are especially useful when shoppers have several options to compare and need help narrowing down what fits them best.
MULTIPLE PRODUCTS OR OPTIONS
Shoppers have several options to compare.
You offer products, variants, bundles, or versions that can make the best choice less obvious.
NEEDS-BASED PURCHASES
The best choice depends on the shopper.
Different products are better suited to different needs, preferences, goals, routines, or situations.
STEADY STORE TRAFFIC
Your store already gets steady traffic.
The experience works best when there is a steady flow of shoppers who can regularly use it.
HOW WE WORK
A Straightforward Process From Planning to Launch
We learn how your store and products work, plan the right product-finder experience, build it, and get it ready to use.
NOT SURE IF A PRODUCT FINDER FITS YOUR STORE?
See Whether a Product Finder Makes Sense for Your Store
If you’re considering a product finder, we can look at your products, how shoppers choose, and whether this type of experience is a good fit for your store.
Next Order Lab builds done-for-you product-finder experiences for DTC ecommerce stores.
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